Style guide sample pages for meta filled bingo game. As A.D. I worked directly with product, design, U.I. artists, concept and vis dev artists to craft the visual flavor and appeal of this title over several months. This body of work was very much a team endeavor and although I overseen the process and worked extensively on bringing these visuals into a cohesive vision I in no way claim all credit. I was incredibly proud and the pleasure was all mine in working with this talented team. For the most part this was our final visual direction moving forward into full on development in Unity. There were however some adjustments and refinements made moving forward. Further sections such as animation and VFX will be part of the final style guide were yet to be defined but would have been a big part of the look and feel of this game.
Art direction and leadership ultimately encompasses many realms. In this regard I have strived to involve as many disciplines as feasible throughout development of a new title. Ownership and pride within our extended team remain a consistent challenge of art direction. Continued motivation of those IC's, feasibility of a art style within a development cycle, mass appeal towards the target audience, sustainability in a live environment are just a few more considerations with an art direction role. Any of these considerations need to remain flexible based on consistent changes within the industry, business goals and other factors. Solutions on a day to day basis has been the largest part of my role as an A.D.